Evolution Of Super 8 Effect

FINAL EDIT

Print Advert

We decided that our print advert should be based around our album cover, so as you can see this is the case. Whilst the image is the same, enabling consumer cohesion, there is additional information pertaining to the date as well as adding a couple of fictional quotes from national newspapers to give the product 'status' and respect from a large potential market.

Furthermore, we have kept the same red typeface as the DigiPack cover and this continues the constant image and helps to market each section of this project into the same market. Hopefully a consumer will recognise the DigiPack cover from this advert given the semantic imagery.

Final DIGI Pack Design

As a class we agreed the DigiPak/CD Covers should contain:
Band, Song and Record Label logos
Titles - Band, song/album name
Track listing
Copyright Protection logos and information (©, ®, ™)
Barcode & Price
DVD details - age certification or 'Parental Advisory: Explicit Content' label
Pictures - front, back, middle (inside and outside)
4-Sided with 2 Spines- 2 pics outside (front/back covers), possibly 2 inside
6-Sided with 3 Spines- 3 pics outside (front, middle, back covers), 2 inside, with Production pics or a "Production & Artwork" booklet
Collector items
Competition entry forms
Limited Edition - 'Exclusive DVD included', 'Bonus tracks', or 'uncut version'.

I believe we have included all of these in our cover: we have a list of the tracks to the background of our favourite shot - a rising sun, the front cover of the couple in 'motion' with identical imagery to our print advert and finally an example of our super 8 film footage to showcase this technique to a potential audience. We also put a faded image of a duck behind the actual disk just for 'kitch' value.

Next Editing Session

After receiving feedback from our tutor I decided to swap some of the shots around thus differing our narrative slightly. In the original version we first introduced the female character in flashback and then jumped forward to our main protagonist sulking in grief, however we now introduce him first and the girl at around 1 minute. I believe that this allows the audience to understand the storyline more effectively as they can see the despondency of the main character and know that he has lost his 'love.' As well as that I was concerned about our allegro instrumental sections due to the fact that at first we simply had shots of the characters observing ducks in the pond. Therefore I moved the 'duck' shots to take place as part of the scene setting and had the instrumental sections contain Emily running (to demonstrate the upbeat music).

Also I decided that the opening forty seconds felt a touch slow so I experimented with the addition of 'titles' and found that this worked fairly well and the band had also used titles in some of their own pop promos. Most importantly I added the super-8mm film effects by using in built functions on Final Cut Pro including 'bad film' and 'colour balance' to all the shots where the 'girl' was in shot.

Other group DIGI Pack Ideas

This is Emily's design for a cartoon based DIGI Pack which would in many ways reflect the offbeat quirky nature of the band as well as standing out from most other covers you find in the market. The downside would be that it may a look a bit childish which could alienate our young adult demographic.



These two designs were created by Chris using his home laptop. As you can see they experiment with different fonts as well as seeing debating whether a mid two shot is better than two separate close ups.

This simple design was a communal effort and despite the image being quite plain it is an image we think sums up the story line of our pop promo very well. Although more details will have to be included on the final front cover.

These final two designs were created by hand by Vhris and then scanned onto blogger. They are my favourite images but I beleive that they would need some fine tuning and organisation in order to allow them to be the final covers.

Individual DIGI PACK Ideas

I am the first to admit that I am rubbish at art and I realise that my efforts at fonts look kitch to be polite and nasty to be honest. I think however that my still shots could used somewhere, if only on the inside cover, as they aere well lit and create interestingly shaped pathways and contours which could be used as a metaphor for the passage of time our pop promo will go through.