Development of ideas

After playing around with several songs from the likes of David Bowie, Johnny Cash and Basement Jaxx we decided on 5 Years Time by Noah and the Whale. We decided on them because they were still relatively unknown and didn't have as fixed a reputation as the other artists we considered. This was important to us as we felt that it would give us more creative license that wouldn't be hampered by audience prejudices.

Furthermore after discussing story lines we came to the conclusion that the promo will feature two characters, a man and woman. Chris has agreed to play the man, following his highly acclaimed performance in our film noir project, whilst the girl will be played by our mutual friend Emily Halls. As an added point we have decided to film the scenes involving both characters from the point of view of the man in a similar style to the channel 4 sitcom Peep Show.

I should also mention that we briefly considered changing the song to another Noah and the Whale single, Blue Skies. The idea came about as we were talking about introducing more melancholic themes into the promo such as the death of the girl and the following grief of the man. I felt that Blue Skies was a more sombre tune than our original song and that therefore it may suit our story line better. However after further deliberation within the group we decided to stick with our original song and aim for the juxtaposition of the upbeat rhythm with the growing feeling of sadness in the mood of the story.