Thursday 29 April 2010

Print Advert


We decided that our print advert should be based around our album cover, so as you can see this is the case. Whilst the image is the same, enabling consumer cohesion, there is additional information pertaining to the date as well as adding a couple of fictional quotes from national newspapers to give the product 'status' and respect from a large potential market.

Furthermore, we have kept the same red typeface as the DigiPack cover and this continues the constant image and helps to market each section of this project into the same market. Hopefully a consumer will recognise the DigiPack cover from this advert given the semantic imagery.

Final DIGI Pack Design





As a class we agreed the DigiPak/CD Covers should contain:
Band, Song and Record Label logos
Titles - Band, song/album name
Track listing
Copyright Protection logos and information (©, ®, ™)
Barcode & Price
DVD details - age certification or 'Parental Advisory: Explicit Content' label
Pictures - front, back, middle (inside and outside)
4-Sided with 2 Spines- 2 pics outside (front/back covers), possibly 2 inside
6-Sided with 3 Spines- 3 pics outside (front, middle, back covers), 2 inside, with Production pics or a "Production & Artwork" booklet
Collector items
Competition entry forms
Limited Edition - 'Exclusive DVD included', 'Bonus tracks', or 'uncut version'.
I believe we have included all of these in our cover: we have a list of the tracks to the background of our favourite shot - a rising sun, the front cover of the couple in 'motion' with identical imagery to our print advert and finally an example of our super 8 film footage to showcase this technique to a potential audience. We also put a faded image of a duck behind the actual disk just for 'kitch' value.